The new reality for retail & logistics
Common challenges across the sector:
- Disconnected systems across POS, e-commerce, OMS, WMS, suppliers and finance
- Manual, repetitive fulfilment work that slows throughput and increases errors
- Inventory visibility issues causing stockouts, overstocking and missed sales
- Complex returns and exception handling that drain teams
- Limited analytics for forecasting, margins, delivery performance and product demand
- High labour cost environments, especially in warehouses and contact centres
- Fragmented service operations with inconsistent customer communication and no single customer view
Automation and AI consistently deliver:
faster fulfilment, fewer errors, lower cost-to-serve and improved customer loyalty.
Where Ilaria helps
1. Intelligent order management & fulfilment
- Automate validation, routing, allocation and in-transit updates.
- Use AI to detect anomalies, missing data and fraud indicators.
- Remove manual rekeying between e-commerce, OMS, WMS and finance.
- Keep customers informed with automated status updates and exception alerts via HubSpot.
2. Inventory optimisation & real-time visibility
- Real-time automated inventory syncing across stores, DCs, 3PLs and online channels.
- Predictive models to forecast demand, guide replenishment and prevent stockouts.
- Automated alerts for fast-selling items, supplier delays and low inventory levels.
3. Customer service & post-purchase excellence
- HubSpot as the operational CRM for orders, deliveries, returns and support.
- AI assistants to handle routine enquiries (order status, delivery ETA, returns, exchanges).
- Automated workflows for refunds, replacements, escalations and NPS follow-up.
- A single customer record for improved loyalty, retention and personalisation.
4. Returns, claims & fraud prevention
- Automate returns authorisation, validation and refund workflows.
- Use AI to analyse return patterns, detect fraud and highlight product issues.
- Tie carrier data, warehouse systems and CRM together for end-to-end visibility.
5. Supply chain & warehouse efficiency
- Optimise procurement, inbound/outbound processing and quality checks.
- Use automation to drive warehouse tasks such as label generation, pick-pack validation and stock transfers.
- Build dashboards for throughput, utilisation, product velocity and bottleneck identification.
6. Data, forecasting & analytics
- Consolidate data across sales, logistics, carriers, digital and CRM.
- AI-driven forecasts for demand, margin, delivery performance and stock levels.
- Automated BI dashboards for executive, operations and store teams.
- Real-time insights that improve agility and reduce waste.
Typical outcomes
- Order processing up to 80% faster, with fewer touches
- Stockouts reduced through predictive replenishment
- Post-purchase service costs materially lower via automation + HubSpot
- Warehouse productivity gains through digitised workflows
- Higher fulfilment accuracy and fewer customer complaints
- Stronger margins and repeat customer behaviour
A quick example
A global retail brand automated in-transit updates and order exceptions, slashing processing time and delivering 100% data accuracy across thousands of daily transactions. Another used HubSpot to consolidate customer service across online, store and delivery channels, improving response times, NPS and repeat purchase rates.
Retail & logistics thrive when the whole chain moves together
Automation and AI turn retail operations from reactive to predictable. Ilaria helps organisations redesign the pathways behind sales, fulfilment and customer service without replatforming or multi-year transformation programs.
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